Welcome to Blogging Guide
What Potential Does Blogging Have On Business Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Benefits of Blogging for Online Businesses
from:You have probably heard more than once that you need a blog if you plan to do business online. What you may not have heard is the benefit that blogging provides to online businesses. It is difficult to take the claims that you need to blog seriously without first understanding how the blog will benefit your business. Know this, blogs have many benefits that may take a while to be noticed. Some you may never notice unless you are really tracking your progress. Keep these things in mind as you weigh the pros and cons of blogging for your business.
1)Exposure to a wider audience. Many people will read blogs before they will visit a website. Whatever the reason, the fact that people really do read blogs is a huge incentive for many business owners, online or off, to begin a blog and contribute to it regularly. Blog posts also never die. This means that they aren't merely appearing to those who subscribe to your blog today but also those who come along and discover your blog later down the line. Longevity is yet another benefit to blogging that should not be overlooked for its importance to the way you do business online.
2)The opportunity to gain subscribers. While this may not appear to be such a big deal on the outside of things, when you think about it, it's an excellent opportunity. The average person visits a website and sticks around for a matter of seconds. Even when a site is bookmarked many people never revisit those sites. However, when readers subscribe to your blog, every update you make to your blog is an opportunity to sale to your audience once again. The more you update, the greater your opportunity to make that sale. More importantly, you don't have to make a hard sale in order to do it. Simply offer valuable insights, information, or even entertainment. The sales are more likely to come when your blog doesn't seem like some giant sales page.
3)Links. If content is the bread and butter of business conducted online, links are the lean proteins. Seriously, links are the glue that enables your blog to dominate and rank high with the search engines. Blogs, in general, contain more links than the average website and search engines love links. It's a giant popularity contest and, more often than not, the blogs with the most links in and out, come out on top of the search engine rankings. Blogs are magnates for links. Make sure your blog is link worthy if you want to enjoy the full benefits blogging presents.
There are other benefits that come about as a result of blogging. You learn more about your niche and/or products as you are conducting the research to blog about them. You get to share your passion for your products with others. Perhaps most importantly, you get the opportunity each time you post to reach a new audience or reconnect with your existing subscribers.
What Potential Does Blogging Have On Business News
NPR Takes 'Web-First' Approach to Blogging. What Does That Mean?
Tomorrow, National Public Radio will formally launch the Argo Project, a group of 12 topic-based news blogs hosted by different NPR affiliates across the country. Two of the blogs are Bay ...
Read more...100+ Upcoming Social Media & Tech Events
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event…
Read more...Dan Rather on Political Coverage, Blogosphere, Killian Documents
Dan Rather came to The Poynter Institute this week to speak to members of the public about his years as a broadcast journalist. Before Rather's talk, I interviewed him about the state of today's news industry and what can be done to improve it. You can read a full transcript of the interview below.
Read more...Former PM's interview with Andrew Marr
• Coverage throughout the day as the fallout from Tony Blair's autobiography continues • Read Andrew Sparrow's lunchtime summary • Tony Blair: I knew Gordon Brown would be a disaster • World exclusive Tony Blair interview • T ony Blair interview: full transcript 8.01pm: The interview is over. And that's it from me. Twelve hours of Tony Blair is enough for anyone. I'm off home for a drink. I ...
Read more...10 Tips for Hiring a Home Remodeling Contractor From StageofLife.com
YORK, Pa., Sept. 2 /PRNewswire-USNewswire/ -- With the US economy facing the lowest home sale statistics in fifteen years and home values continuing to slide in many regions, it's not surprising to hear that housing trends point towards a large percentage of American homeowners looking to improve and maximize their existing property investment versus buying a new home. When deciding to undertake ...
Read more...Mukilteo's red-light camera fight on radar of others
A Puyallup couple battling red-light and speed cameras elsewhere are throwing their backing behind an anti-camera effort in Mukilteo.
Read more...Peninsula businesses blogging, more than a marketing tool
For Patti Deblass and many other business owners, blogging is more than just another marketing tool, it's helping businesses connect with customers in a way a regular website cannot.
Read more...